What Is A Brand Assessment?

what is a brand assessment

A brand assessment provides an opportunity to evaluate the strength of your brand, to underscore the value of your brand with customers, and to reposition the brand, if necessary, to reflect changes in the marketplace. If you’re wondering, what is a brand assessment, keep reading.

What Should A Brand Analysis Include?

A brand analysis covers each of these areas:

  1. The Company’s Background
  2. The Company’s Goals
  3. Milestones
  4. Measured Results
  5. Target Markets
  6. Customer Personas
  7. Your Brand Voice (the written style of language and tone you use)
  8. Competitor Analysis

What Are The 5 Stages of Brand Recognition?

Here are the 5 levels of brand recognition and how you can build your business to improve it:

  • Logo – one of the first things people will come to recognize about your brand is your logo. This is one of the most distinctive things about your company that will stand out among others.
  • Fonts – another way people can learn to recognize your brand is through the fonts you consistently use in your communications and content. Even when people don’t see your logo, if you use the same fonts all the time, they will learn to associate your brand with those fonts.
  • Tone & Language – every brand has a personality, and when yours shine through, people will take notice. When you use a specific tone and certain language in your communications, your audience will know whether you’re serious, playful, etc. and will gravitate toward your brand because of the tone and language you use.
  • Colors – just as McDonald’s uses red and yellow for their brand colors, your company uses colors for your brand. The more you use those colors in your marketing materials, the more people will associate your brand with those colors. Even when it’s not your brand using those colors, when your audience sees them, they will automatically think of your brand.
  • Message & Feel – When building a brand, you present a message to your target audience, and you create an experience or feel for them. They pick up on that message and experience provided and spread it to others when they speak about your brand.

What are the 5 key features of a brand?

Five Key Brand Elements:

  • Brand Position.
  • Brand Promise.
  • Brand Personality.
  • Brand Story.
  • Brand Associations.

What is the purpose of a brand audit?

Essentially, a brand audit is a detailed analysis of your company that shows where your brand is sitting within the market. A brand audit enables you to spot your business strengths, opportunities, and areas of improvement based on statistical data and real customer and stakeholder insight against your competitors.

What are the 4 stages of branding?

The 4 Stages of Brand Development

  • Item. This is a brand in its most basic form.
  • Label. If you want to take an item to the next level, you give it a label.
  • Brand. At this stage your “label” is distinct and recognizable.
  • Lifestyle. Your brand creates a lifestyle experience for your target audience, and they become loyal to your brand.

What makes a brand successful?

If you’re doing it right, your brand will:

Plainly show who your company is and why you’re different to the competition. Have a distinctive personality that is appropriate for your target audience. Be consistent in its messaging and design, reinforcing the position, promise and personality at each touch point.

What makes a great brand?

A good brand has a clear focus, knows their target audience, has a defined mission, knows their competition and USP, can identify their key values, tell their story and have a brand identity reflective of these goals, and does all of this consistently.

Need a brand assessment for your business? Give Write Mind Media a call at (312) 380-1474 to get started today! We will analyze your brand and provide you with a comprehensive report that shows you where your brand is currently, and what you can do to make improvements. Learn more about our brand assessment micro service here. Or you can keep reading to learn what is a brand manual.

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