What Does A Content Writer Actually Do?

what does a content writer actually do

A content writer is a person who writes high quality content that is informative about a particular topic. Typically, content writers compose engaging articles that keep readers interested throughout the piece so they’ll remain on a website for a longer period of time. In this article we’ll discuss what does a content writer actually do.

Content writers usually are hired to write blog posts, but they can also create landing pages, email marketing campaigns, and other written content that serve the purpose of getting people to take a desired action.

What Does A Content Writer Do?

A content writer might write pieces of content that cause people to:

  • place a phone call
  • complete a form
  • open an email
  • click a button
  • make a purchase decision

Depending on your business’ marketing goals, your content writer will tailor your content to meet those specific needs. Content writing is an artistic craft that tells a story and drives action as a result of the story told.

Other types of content a content writer produces include:

  • product descriptions
  • guides
  • brochures
  • social media posts
  • ebooks
  • white papers
  • manuals
  • books
  • press releases
  • podcast outlines

The list can really be endless. If there is something that needs to be written for your business, a content writer can write it. Each type of content listed above takes special skill and a special approach to complete. So, while you can do your own content writing, it may be best to hire a professional who is well versed in composing these types of content.

Increase Your Sales With Content Marketing

Content marketing is how you use content writing for your business. Content writing informs the reader about your product or service, and gets them interested in learning more and ultimately making a decision to purchase your product or service. Content writing uses all of the right words to get your message across and to get your readers to take action.

This is why most businesses hire a content writer to not only write content for their landing pages and blog posts, but they take a step further and have the writer compose email marketing campaigns and social media posts as well. If you have an ecommerce business, you may want to use a content writer to write your product descriptions as well. Doing this will ensure that you are getting the most out of your content writer and maximizing your content marketing efforts.

Content writing is great for SEO. If you use content writing in your marketing strategy, your website will likely start ranking higher in search results. 

Now that you know what a content writer does, you can decide if you need content writing for your website. Write Mind Media is a marketing company that provides content writing services for entrepreneurs and small businesses looking to rank higher in search results, increase session time, and sell more products and services to website visitors. Give us a call today at (312) 380-1474 or complete the contact form below to get started. You can also keep reading to learn what does content writing cost.

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