Many entrepreneurs and small business owners are looking into more efficient ways to grow their businesses nowadays. Some ways are budget conscious or guerilla style, while other ways include hiring a marketing agency to do the work. If you’re asking how do I know if I need content writing services?, you’re already on the right track, and asking the right questions.
In this article, we’ll discuss a few ways for you to determine whether you need content writing services or some other marketing services to help you reach your business goals.
If Your Website Visits Are Low
If you find that your site visitors are low for the month, you may need content writing services. Content is what draws visitors to your website and keeps them around for a while. If you have great, relevant, and engaging content on your site, your visitors will stick around for a while, and they will come back for more information in the future.
To better gauge whether your site needs better content or better design, you will need to do some testing. If your website has a great design and is easy to navigate, you may just need content writing services to strengthen your presence.
If Your Website Visitors Are Leaving Quickly
If your analytics show that visitors are leaving your website within seconds of arriving, you may have a content issue. As mentioned above, if your site has relevant and engaging content, your visitors will stick around and likely make a purchase decision with your business. When site visitors arrive on a page and leave quickly, it is an indication that they didn’t find anything valuable or relevant that keeps them scrolling or clicking through to other pages. Check your website’s analytics to see average session time for visitors on your site.
If You’re Not Getting Conversions
If days or even weeks go by without your business receiving phone calls or messages from potential clients about your products or services, you may need content marketing. Having informative content helps site visitors to make decisions about hiring your business. If people are not inquiring regularly about your products or services, you may need to include more or better content on your website to help them to make a purchase decision. In addition to inquiries, if your website is struggling to gain sales, there may be a low traffic issue, or an issue with confusing copy on your site that needs to be addressed.
There’s no need to worry, though. If you find that your business has been experiencing these issues with your website, it can be fixed. Write Mind Media is a marketing agency that provides content writing services. We can also do a website audit to determine what your issues may be and how to remedy them. Contact us today at (312) 380-1474 or complete the contact form below to get started on your project. We’d be happy to help. You can also continue learning more about what does a content writer actually do.