To determine whether or not you need a brand manual for your business, you need to first know what your business goals are, who your team members are, and what you will be having them do for your business. Every person and business has a brand, but not every person or business actively takes control of building out what they want people to experience when they encounter them. This is why it’s important to properly answer the question, do I need a brand manual for my business?
Who Will Use The Brand Manual?
Typically, people who are on your marketing team, or those who will be creating content for your brand, will be using the brand manual. Content includes brochures, website images and copy, landing pages, social media posts, etc. Anything public facing that your team creates should be cohesive.
Does My Business Need A Brand Manual?
In short, yes. Every business needs a brand manual. If you plan to build a brand that people find easy to recognize, and that can stand the test of time, you need to make sure everyone on your team is on the same page.
What If I Am The Only Person Running My Business Right Now?
Even if you are a one-man-band at the moment, it’s good to get in the habit of putting things like a brand manual in place so that you will be clear on exactly what goes into making your brand what it is. Also, when your business starts growing, and you bring on new employees, you’ll already have these things in place to train them on. That way, your brand stays intact, and continues to grow in the right direction.
Take The First Step
Take comfort in knowing that you don’t have to do it all at once. You can begin to put together your brand manual, and build on it as things are needed. Write Mind Media has a brand manual template that you can use to start filling out your brand information. If you’re not sure what all is included in a corporate manual template, our DIY template will guide you through the process. You can also give us a call at 312-380-1474 or complete the form below to get started on your project. You can also learn more about what is a brand assessment?
