Online search is the most popular way that consumers and businesses find products and services. So, it’s important that your website is up to speed on SEO and user experience (UX) so you’ll show up in search engine results and attract more visitors and potential customers. And because so many people are using their phones to search things now, you’ll want to make sure your site is mobile friendly. Contact an SEO expert to help you get your website in order.
2. Ask For Referrals
You don’t have to reinvent the wheel. You’ve been in business for a while, and you’ve already had customers. Now, you just need to ask your past customers to refer their friends and family to your business. Referrals are one of the best ways to gain new customers for your business, and the easiest way to get them is to ask. Build a system into your everyday workflow and sales process that allows for automatic referral requests. For example, you could send an automated follow-up email to a customer, asking for a referral after a customer has received their order or after a service has been completed. You could also start to have your salespeople ask for referrals when they follow up with customers.
3. Boost Your Marketing
Most entrepreneurs don’t have a marketing plan, let alone a marketing budget. If you fall into the category of most entrepreneurs, don’t panic. You can shift and start marketing your business as soon as tomorrow. Consider running PPC campaigns, direct mail marketing campaigns, and social media marketing to give your business the boost it needs to get in front of more potential customers. If you don’t have time or the know-how to do these things, you can contact Write Mind Media marketing agency, or search marketing services near meto get help.
4. Use Your Online Reviews
If you have online reviews from past customers, show them off! Again, this is work that has already been done. You just need to know how to use it to your advantage. You can display your reviews on your website to ease the minds of potential customers who visit your website. You can also show your reviews in social media posts to brag on what a great job your business has already been doing for others. If you have a brick and mortar location, you can post reviews in your building. This is called showing social proof. Social proof is a powerful tool in getting potential customers to make the decision to try out your business.
5. Reach Out To Old Customers
Some businesses will make a sale and stop engaging with their customers. Your business should be different, especially if you sell something that can be purchased again, or if you have complementary products or services that the customer may also enjoy or benefit from. Build out your customer journey, and reach out to old customers. Re-engage them and continue to sell to them.
6. Partner With Other Businesses
If you have a business that would pair nicely with other complementary businesses, you could team up and share customers. For example, if you own a bake shop that makes the most delicious, soft and chewy cookies, you could partner with a milk company and cross-promote each other’s products. Team up with other businesses that have a similar customer base to yours. That being said, you don’t want to approach businesses that are direct competitors to your business. If done correctly, you and your complementary business will be able to drive new business to each other.