More people across the world are known as entrepreneurs and small business owners today than ever before. In fact, a record-breaking number of people have started their own businesses since 2020. Whether you started your business out of passion or necessity, here are 5 tips to grow your service based business.
1 Hone In On Your Core Offering
You’re very talented, and while you can offer several things to your clients, you want to establish your business to be known for a specific, core offering up front. As you gain clients doing what you do best, you can gradually offer more services that keep them coming back.
2 Niche Down
Keep in mind that everything is NOT for every person. Your offerings are for a specific person. Figure out who that person is and start selling to them. Eventually, your business will spread to audiences outside of your niche, and your service based business will grow.
3 Show Off Your Expertise
The truth is that this world is full of people making offerings every day all day long. If you want to stand out, you’ll have to show and tell about your business and what you can do. Use your social media platforms to share information, tips, and tricks to people who are looking for the services you offer. Doing this will establish you as an authority in your field, and people will start to gravitate towards you and seek guidance, more information, and ultimately pay you for your services. Don’t be afraid to pull out your camera, podcast equipment, or laptop, and share, share, share!
People who share information on social media tend to gain many more followers who turn into customers and clients than those who stay hidden in the shadows. If you want to get on the path to business growth, consider showing off your expertise to gain warm leads, and steady, new clients.
4 Brand Yourself As A Professional
Believe it or not, branding matters. You can know what you’re talking about, but if you don’t look the part, people won’t buy. What does it mean to look the part? Looking the part means:
- having a professional website that is easy to navigate and answers any questions your visitors may have.
- If you accept payment online, it should be seamless and simple.
- When you’re talking with potential clients, you should be confident, helpful, and informative.
- You should have reviews from previous clients that rave about your services.
5 Exceed Expectations
When providing a service for a client, you should always over deliver. Guarantee quality service, and then go above and beyond what you’ve promised. Clients always walk away feeling happy about receiving more than what they bargained for. And happy clients have friends and family that they will gladly rave about your business to.
These are just a few of the tips we suggest to get the ball rolling on growing your service based business. If you’d like to learn more in-depth information about this topic, you should grab this DIY guide How To Grow Your Service Based Business from Write Mind Media. This guide walks you through the process of setting your business up for success.
The best thing is that it’s budget friendly for the entrepreneur or small business owner who needs the knowledge but doesn’t have a stack of cash to invest in marketing. If you follow the information laid out in this do-it-yourself marketing guide, you will be on your way to growing your business in no time.
Write Mind Media is a boutique marketing agency that provides full service and a la carte digital marketing services to entrepreneurs and small businesses alike. Need custom marketing services for your business? Give us a call at (312) 380-1474 today.